Some Brands I've Worked For, And the Secrets I Can Share.
Andrade Marinho / LMF, Brazil
Homeless Entrepreneur, Barcelona
Homeless Entrepreneur, Barcelona
Homeless Entrepreneur, Barcelona
Homeless Entrepreneur, Barcelona
Homeless Entrepreneur, Barcelona
Karen Feder, Portugal and Brazil
Homeless Entrepreneur, Barcelona
Karen Feder, Portugal and Brazil
Lift Consulting, Lisboa
Lift Consulting, Lisboa
Karen Feder, Portugal and Brazil
FCB Lisboa
Lift Consulting, Lisboa
RMA Advisory, Dubai
RMA Advisory, Dubai
Lift Consulting, Lisboa
RMA Advisory, Dubai
Oriflame, Netherlands
Oriflame, Netherlands
Oriflame, Netherlands
Nestlé, Portugal
Oriflame, Netherlands
Oriflame, Netherlands
Gallo, Portugal
Oriflame, Netherlands
Gallo, Portugal
Who I Am
Welcome
With over 30 years of experience in marketing and brand strategy, I’ve had the privilege of working with businesses across Brazil, Portugal, Dubai, and beyond, helping them craft meaningful identities and build lasting connections. My career has spanned industries, continents, and challenges—but one thing remains constant: my belief that brands are more than logos or products; they are the souls of businesses, capable of forging deep emotional connections with people.
Driven by this philosophy, I developed "The Soul Before Framework," my proprietary methodology for creating brands with purpose and authenticity. This approach ensures that a brand’s strategy begins not with its products or services, but with the human connections it seeks to foster. From defining a brand’s essence to crafting its emotional resonance, my work focuses on building businesses that inspire, connect, and lead.
My journey has included collaborating with global names like Nestlé, Gallo, and Zoomarine, as well as transformative projects with organizations such as Homeless Entrepreneur and Andrade Marinho LMF. From redefining brand narratives to developing impactful campaigns, I’ve helped businesses thrive by aligning their identities with the aspirations of their audiences.
Throughout my career, I’ve been privileged to:
- Develop brand strategies across 8 countries, embracing cultural diversity to create globally resonant identities.
- Lead workshops, rebranding initiatives, and strategic transformations for industries ranging from FMCG to real estate and NGOs.
- Combine strategic thinking with creative execution, ensuring that every brand I work with delivers both emotional and business impact.
Today, I continue to help businesses discover their unique voice and build brands that not only stand out but truly matter to the people they serve. Whether it’s creating a brand from the ground up or breathing new life into an existing one, my mission is clear: to help businesses connect, inspire, and lead through the power of a soul-driven strategy.