Karen Feder: Making Family the Heart of Nutrition
Challenge:
Karen, a maternal and infant nutritionist, needed a clearer brand identity to reflect her belief that healthy eating is a family effort.
Approach:
Through The Soul Before workshop, we developed the concept that nutrition must be a family challenge, inspired by the Australian cartoon "Bluey". This positioning guided a new brand message, logo, and communication strategy, making her brand more engaging and relatable.
Impact:
The redefined brand led to higher engagement, a growing audience, and a fully booked agenda—three months in advance.